But all these problems can be easily solved.
Number one advice we can give is to make sure you have a good topic that you are discussing. In the end of the day webcams are not the best equipment and try as you might they will never show the best looks.
Still, even when using a webcam there are some things you can do to improve your live video.
POSITION YOURSELF SO THAT YOUR EYES ARE IN THE SAME LEVEL AS THE WEBCAM
The easiest way to do this is to put your laptop or computer on top of some books or other object so that it is higher and so that the camera which usually is in the centre of laptop or computer is in the same level as your eyes. If your camera is not inbuilt, then simply clip it or attach it in a place that is in your eye level.
MAKE SURE YOU CHOOSE THE RIGHT FRAME
Frame is very important in any video production (including professional london video productions) or live video. It is all about the composition – a well composed frame is pleasing to the eye.
Therefore, pay attention how you position yourself in front of the camera. Don’t come too close to the camera. Simply move around while looking in the video until you find the right position with enough space around your head. Also leave some space between yourself and the camera so that you can use your hands as well while talking – this makes the video look so much more natural.
FIND A GOOD LIGHT SOURCE
Lighting is key to any video. If you don’t have any lighting gear available, don’t worry. Simply sit close to a window. The window can be in front of you or to the side. Never sit with the window behind you (you will look like a dark silhouette).
You can also consider investing in a good LED light, ring light or other compact light. You can also use the existing ceiling lights as well as add some smaller desk light. These lights can have specific colour tone, so be aware of that when composing your lighting setup. If you are using room overhead light, try to fit another smaller desk light near yourself (experiment with position), as the top lights can give shadows under eyes.
CHOOSE A GOOD-LOOKING BACKGROUND
Make sure you look critically around you and choose a nice background. Clean and clear background (maybe even featuring your logo or brand colours) will make the video look very much more professional. Become a bit creative and explore your set designer talents! Look at the walls around you, the colours, the props. Get creative and make a nice set that will look good in live video.
MAKE SURE YOU HAVE A GOOD SOUND
First and foremost – choose a quiet space for your live video. If you are broadcasting in a space full of background noise, your video loses its purpose. Close the doors, try to contain any outside noise. And try not to use the inbuilt computer microphone as this will pick up all environmental noises. Invest in a good quality headset or even a lavalier microphone or a professional microphone. Live video with poor quality sound is a common mistake that can easily be solved with just a little of attention.